Women and men still differ greatly in their in their employment biographies and in their choice of occupational occupational fields: STEM-related training paths and especially branches with technical and digital content are still chosen by a majority of male candidates. This situation is due to the persistent existence of traditional role traditional role models and gender stereotypical expectations. These represent an obstacle to the promotion and discovery of existing talents and interests in STEM. Such attitudes and influences from the private environment or teachers have an impact on the self-concept and identification potential of girls with STEM content. As a result, a professional orientation in this direction is often not considered. This has the effect that interesting, promising and also lucrative occupational fields in the STEM fields are seldom chosen by girls or young women, even in view of the transformation of the potential of the labor market (digitization).

MINKT DIGITAL addresses three target groups:
1.) Girls and adolescents in secondary grades 1 and 2 for digital media, technologies, and related topics with a low-threshold approach and potential long-term support.
2.) Teachers are introduced to the many ways in which digital media and technologies can be integrated into in the classroom.
3.) Communicating the content and results of the project to parents. Teachers and parents are thus addressed as multipliers in the project

The target group-specific measures are defined in MINKT DIGITAL as follows:

• Digital skills building and further development
• for female students in secondary levels 1 and 2
• for girls and young people as vacation activities
• Long-term support in school projects and final theses
• Promotion of digital transformation in the classroom
• Communication of MINKT content with parents and future participants

The commonality of the MINKT DIGITAL outreach programs is digital transformation and the development of digital skills in the course of a joint examination of a selected topic.
Co-creation and empowerment are the methodological focus of these offerings. Girls and young women are introduced to life-relevant issues that they questions, which are chosen by them themselves, to get them excited about the topic. Technical applications and digital media are used as tools and are understood as a socially relevant cross-cutting issue. This also enables their added value as a creative component can be recognized.

“MINKT DIGITAL Stories for Girls&Women” aims with a package of methods based around a MINKT Citizen Science platform to a sustainable attractivation of MINKT-related topics This is to be achieved primarily through a communication concept, which refers to the personal interests and the life worlds of the participants The planned measures are aimed at providing girls and women with attractive alternatives to the educational paths traditionally taken by women. By addressing and training multipliers (parents, teachers) and raising their awareness for STEM topics with regional relevance, girls and young women can be sustainably inspired for STEM and digital transformation. To guarantee the long-term effect, a number of follow-up activities are planned beyond the project (additional project applications, STEM network events, continuing workshops, etc.).